Selected work
Marketing videos with a job to do
A promotional video has one job: move someone a step closer to buying, booking or getting in touch. Everything in our process serves that. We start with who's watching, where they'll see it and what you want them to do next, then build the script, visuals and edit around it.
We've made promotional videos for the restaurants and bars at Sydney's GPO, Spaceship superannuation, Kohunui Station, a Nutella competition, Up & Go, Crust Pizza and Uperfect, and two promotional videos from Play World's 18,000-strong opening year. Agencies such as Drifter Creative bring us their clients' promo work too.
Types of promotional video
- Website and homepage videos that show what you do within the first few seconds.
- Product videos: features, demonstrations and details shot properly, not on a phone.
- Explainer videos for services and apps, mixing live action with on-screen graphics.
- Launch and announcement videos for new products, venues and locations.
- Social media promo content: short, vertical, captioned and made for the feed.
- Venue and hospitality videos for restaurants, bars, entertainment and retail spaces.
“Thank you for creating our amazing promotional videos for the Sydney GPO restaurants and bars. It was a pleasure working with you and we love your video production services.”
Song Chun Dug · Marketing Manager, GPO Sydney
Built for where it will be watched
Most promotional videos are watched on a phone, often with the sound off. We plan for that from the start: strong opening frames, captions, clear on-screen text and versions cut for each platform. The same shoot also gives you a landscape master for your website and presentations.
Promotional video production, step by step
- Brief: the product, the audience, the call to action and where it will run.
- Script and plan: structure, voice-over or on-camera talent, locations and a shot list.
- Shoot: RED Cinema cameras, product lighting, gimbal and detail work.
- Edit: music, graphics, captions, a colour grade and your feedback rounds.
- Deliver: web, social (9:16, 1:1, 16:9) and presentation versions.
“Incredible, thanks for all your hard work. We were very pleased with the promotional videos he's produced for us and if any other projects come up, they'll definitely be our first point of call.”
Christine Sultana · Producer, Drifter Creative
Promotional videos for Sydney businesses
We make promotional videos for all kinds of Sydney businesses: retail and e-commerce brands, hospitality and entertainment venues, financial services, technology and professional services. Some need a single homepage film. Others need a steady stream of short videos for social and email. Either way, we plan the shoot so one day of filming produces as many useful assets as possible.
If you're not sure what kind of video you need, start with what you want people to do after watching. Visit a venue, try a product, book a call. We'll work backwards from there and recommend the format, length and channels that fit.
Questions about promotional videos
How long should a promotional video be?
For social ads, 15 to 30 seconds. For a website or product page, 60 to 90 seconds is usually enough to explain the offer and keep attention. We'll suggest the right length for each placement.
Can you add graphics, text and a voice-over?
Yes. On-screen text, simple motion graphics, captions and professional voice-over are all handled in post.
Can you shoot our product in a studio?
Yes. We shoot products in a studio or on location, with lighting set up for detail and texture.
What does a promotional video cost?
It depends on shoot days, locations, talent and how many versions you need. Tell us about the product and timing below and we'll send a quote.
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Based in Sydney, available across Australia and Asia Pacific. We aim to reply within 24 hours.
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Sydney-based. Australia-wide. Twenty years of brand film, TVC and corporate production for companies that expect results. Whether you're in Sydney, Melbourne or Brisbane — or need someone who travels — the work speaks for itself.