Brand Films & Branded Content · Sydney

What a brand film does that an ad can't

An ad asks for attention; a brand film earns it. Instead of listing features, it tells a story about the people, places and ideas behind a brand, so the audience comes away feeling something and remembers who made them feel it. Done well, a brand film becomes the centrepiece of a campaign, the hero on your homepage and the source of months of social content.

Our brand film work includes Foot Locker's ASICS 180 Tokyo and event hype reels, Adidas Nite Jogger, ASICS Japan Inspiration, branded content for Monkey Shoulder and Uperfect, and branded films for Dayforce and Funlab. Earlier work includes a branded commercial for Pleasure State, behind-the-scenes films for Lovable and Elle Macpherson's The Body, and the long-running Lynx Expression series.

“Adam gets it. He knows what you are trying to achieve and makes it happen, with no fuss, and to a level above and beyond what you could have imagined.”

Brendan Graham · Senior Director Marketing, Foot Locker Pacific

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Branded content for every channel

One well-planned shoot can feed an entire campaign. We plan the hero film and its cut-downs together, so the same days of filming give you:

• a hero brand film (usually 60 to 180 seconds) for launch, website and events
• 15, 30 and 60-second edits for paid social and pre-roll
• vertical 9:16 and square versions framed properly on set, not cropped afterwards
• stills and short loops for your website and email
• social media video series filmed alongside the main shoot

Concept to delivery, in-house

We can take a brief from a single sentence or work from your agency's script. Either way the same team handles concept and treatment, casting, locations, production design, the shoot and post. That means the ideas in the treatment are the ideas that end up on screen.

We shoot brand films on RED Cinema cameras with cinema lenses, stabilised movement and controlled lighting, then grade in a wide colour space. The pictures sit comfortably next to national campaigns and hold up on a cinema screen or an in-store video wall.

“We used the Saint Media Group to capture year one of Play World 2018, an event of over 18K kids and families. The team fully captured the excitement and energy of Play World with very little briefing. They left us with 2 amazing promotional videos that were crucial to our marketing and sales plans.”

Laura Blagys · Marketing Manager, Play World Australia

“I've worked with Adam numerous times on video projects for several of our brands. He can do it all! He has shot and edited behind-the-scenes clips, branding pieces and interviews. He is completely professional, working closely to our briefs while also offering his own expert ideas and input.”

Lara Tolkien · Marketing & Art Director, Bendon

Who we make brand films for

Retail and sportswear brands, drinks and hospitality, direct-to-consumer and lifestyle brands, technology companies and the agencies that represent them. We're used to working with a global brand's guidelines and approvals, and just as happy helping a growing Australian brand find its first proper visual voice.

What goes into a good brand film

The strongest brand films start with something true: a founder's reason for starting, the craft behind a product, the people who use it or the place it comes from. We spend the discovery stage finding that thread, then build the film around it with the right mix of real people and cast talent, locations that say something about the brand, and music that carries the mood.

From there it's about restraint. A brand film doesn't need to say everything. It needs one clear feeling and a handful of images people remember. We'd rather cut a scene that's merely good than let it dilute the ones that land.

Questions about brand films