Selected work
Agency-grade commercials without the agency overhead
Whether it's a 15-second pre-roll ad or a 30-second TVC, a commercial has to make its point fast and look like it belongs next to national campaigns. We produce commercials for brands directly and for agencies that need a production partner who can take a script from page to screen.
Our commercial work includes Microsoft's 360 series (motorcycle restoration, kitchen renovation and space project spots), Cancer Council's Pretty Shady, Family Drug Support, Weet-Bix Amazing Things, online ads for Up & Go, Uperfect and Spaceship, and a branded commercial for Pleasure State. Soap Creative trusted us with their clients including Jacob's Creek, ING Direct and Microsoft.
“Adam provides high quality film production services — including Directing, Producing, Shooting and Editing. He has never failed to deliver to our high standards and we entrust him with our most valued clients including Jacob's Creek, ING Direct and Microsoft.”
Bradley Eldridge · Creative Director, Soap Creative
What's included
- Creative development: concept, script and storyboard, or working to your agency's approved script.
- Pre-production: casting, locations, wardrobe, art department and production scheduling.
- Production: director, DOP and crew, RED Cinema cameras, cinema lenses and lighting.
- Post: offline and online edit, colour grade, sound design and mix, supers and legals.
- Delivery: broadcast-ready masters for TV, plus online, social and cinema versions.
Online ads first, TV when you're ready
Our online and TV commercials are targeted to your audience and can be produced on a tight budget without losing a high-end professional look. We develop concepts in-house and produce the whole commercial, whether it's a big-brand YouTube pre-roll or a campaign for social channels.
Most brands now run video online long before they buy TV airtime, and many never need to. We plan commercials so the same production gives you social and online edits straight away, and broadcast masters if and when the campaign goes to air.
Working with agencies
We slot into agency workflows: pre-production meetings, client presentations, rushes and approvals. Our director can take the creative lead or execute an approved concept exactly as boarded.
“Adam gets it. He knows what you are trying to achieve and makes it happen, with no fuss, and to a level above and beyond what you could have imagined.”
Brendan Graham · Senior Director Marketing, Foot Locker Pacific
Casting, locations and the details that sell a spot
A commercial lives or dies on details the audience only notices when they're wrong: a face that doesn't fit the brand, a location that looks like a set, a product shot that's slightly soft. We handle casting through Sydney agencies, scout and secure locations and permits, and plan product and pack shots as carefully as the performances.
On set, a small, experienced crew keeps the day moving so there's time for the shots that matter. In post, supers, legal lines and brand guidelines are checked before anything goes to the client, so approvals are about the creative rather than corrections.
Questions about commercial production
Can you deliver broadcast-ready TV commercials?
Yes. We deliver masters to Australian broadcast specifications, and your agency or media buyer handles clearance and trafficking.
Do you write the concept and script?
Yes, if you need it. We also regularly produce agency-written scripts.
Can one shoot cover TV and social?
Yes, and it's the most efficient way to work. We plan and frame for 16:9, 9:16 and 1:1 on set, so every version looks intentional.
How do we get a quote?
Send the script or brief, the channels and your timing through the form below.
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Get in Touch
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Based in Sydney, available across Australia and Asia Pacific. We aim to reply within 24 hours.
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Sydney-based. Australia-wide. Twenty years of brand film, TVC and corporate production for companies that expect results. Whether you're in Sydney, Melbourne or Brisbane — or need someone who travels — the work speaks for itself.